Some shopaholics get a rush from making a big purchase. Others are addicted to getting a good deal, even if it’s on something they don’t really need. Which category do you fall in? A poll shows that an overwhelming amount of Indian consumers prefer to spend time looking for a deal: only 21% of Indian consumers value making quick efficient purchases at a higher cost. Women are slightly more likely than men to shop around for a bargain before making a purchase. Unfortunately, the poll did not specify how much more money someone would be willing to pay for convenience or how much time people felt it was worth to find a better price.
Read the entire article here: Indian consumers show both impulsive and compulsive buying behaviour: Ipsos
Carrie Rattle is a Principal at BehavioralCents.com, a website for women focused on mind and money behaviors. She has worked in the financial services industry for 20+ years and hopes to inspire women to better prepare themselves for financial independence.