Why Do We Enable People to Spend Money While Shopping?

“Former Shopaholic” Erica reflects on her habit of encouraging friends and family to spend money when they’re shopping together. She says, “We end up justifying purchases together…” Trying to analyze why she and her friends do this, she wonders if she’s living vicariously through her friend’s purchases. Or, is she secretly wanting to sabotage them by not spending the money herself? Maybe she just gets caught up in the moment. Erica suggests being more open about our finances, questioning friends about why they want to buy the item, and just being aware of the situation before launching into enabling behavior.

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By Carrie Rattle

Carrie Rattle is a Principal at BehavioralCents.com, a website for women focused on mind and money behaviors. She has worked in the financial services industry for 20+ years and hopes to inspire women to better prepare themselves for financial independence. Read More