Author: Carrie Rattle

Mirror Neurons are a scientific way of saying that when we see a beautiful model wearing a great outfit in Vogue magazine, we want to buy it because we project how beautiful we will look and feel wearing that outfit. Basically, we envision ourselves as a mirror image of the model. This method of marketing… Continue reading How Mirror Neurons Can Part You and Your Money

I decided to start running after years of hiking and working out in a gym. And let’s be clear – I hate running. But there comes a time in life when you need to be able to exercise wherever you are to wear off those calories. I worked my way up to 5 minutes, then… Continue reading Liberate Yourself – Re-Framing your Money Behavior for Success

My Father was equally as rich. What do they have in common you might ask? They are/were content to live within their means, on their own terms, happily. I found the NY Times Article: Definition of Riches Changes with Income interesting. It got me thinking because I bet some people will read this and decide… Continue reading My Father In-Law is the Richest Man I Know

When I think of the Fashion Industry, wisdom is not what first comes to mind. I think of beauty, trends, and heels so high you can’t walk in them. From a more behavioral aspect, I think of how the industry can play havoc with one’s self-esteem, and our pocket books. However, I came across an… Continue reading Words of Wisdom from the Fashion Industry

We’ve all seen the commercials and the magazines depicting the Perfect Holiday. The perfect place settings and wonderful home surroundings ensure that smiling kids and grandparents are having the time of their life. Without the celebratory trappings, the Holiday just won’t be right. Or will it? Already we can see matching plates, glasses, napkins, table… Continue reading Living in the Perfect Holiday Picture

I started equestrian lessons about 3 years ago because I love horses and had dreamed of doing this most of my life. Aside from landing in the dust a couple of times, and being stuck on a stubborn horse facing into the corner of the barn, I also learned about some more bad money behaviors.… Continue reading More Money May Not be the Answer

If we think back a few centuries, the word Need had pretty specific connotations. People needed a cow for milk. Farmers needed a good growth season to survive. And kids needed a bath once a week. They didn’t need matching dishes, or anything beyond a dirt floor. Wow have we changed. As a society, we… Continue reading The New Definition of Need

As a marketer, I spend hours reflecting on how the fashion industry so masterfully molds our minds to think we always need to be wearing the latest trend. They introduce a new dress length, or new colors, or wider pants each season. Have you ever been arrested by the fashion police for not wearing the… Continue reading Ever Been Arrested By the Fashion Police?

It might be fair to say that if some major tragedy hit us, a lot of our everyday activities would pale in comparison. They would lose priority, and relevance. After September 11, 2001 I was shut out of my office on Wall Street for 3 weeks. Upon return, everything on my desk just didn’t seem… Continue reading If The World Stopped, How Important Would All of Your Appointments Be?

Budgeting is so rational. You merely have to calculate how much you want to have at retirement, look at the number of working years, and save a certain amount per year. Voila! Financial brochures make it look so darned simple – you must be the only one not doing it. Unfortunately, life, and the human… Continue reading Since When is Saving Money Rational?