Carrie Rattle, Financial Therapist

Championing Women for +30 Years

Picture of Carrie Rattle
Carrie, Financial Therapist

I worked in the financial services world for +30 years, fighting to prove that women deserve equal pay, and could do any job a man could. After 30 years, reaching svp level, women had moved from 69 cents for every $1 a man made, to 82 cents.

This was not enough! So I decided to become a Financial Coach, helping women use their money wisely where they are today. I began with a mission to help women break out of money vagueness, denial, shame, embarrassment and fear after seeing too many clients and colleagues live through money horror stories.

Financial Coach to Financial Therapist

My goal is to help women learn money self-care and have their own wealth, independence, choices, and control over their lives. As my Financial Coaching business grew, I began expanding my knowledge on the money psychology side, training with Psychotherapist & Founder of MoneyHarmony Olivia Mellan (see my bio below for more information on her).

Then, I met Psychologist Dr. April Benson Ph.D. We became not only colleagues but friends. We actually lived within 10 minutes of each other, which suggests the universe clearly conspired to bring us together.

Adding Speciality in Shopping Addiction

Dr. Benson and I realized that the intersection of deep financial work with a proven compulsive shopping program could benefit clients. There is indeed a powerful, effective synergy in combining therapy with financial acumen. I had the privilege of coaching overshopping clients under 18 months of clinical supervision by April. In addition to running my own firm Behavioral Cents, LLC, April asked my to buy her business which we completed in October 2020 during COVID. Helping women gives me great joy.

We lost Dr. April Benson on March 29, 2021. It took a while to manage the grief, and then I decided to focus on the living by building April’s legacy even more. My partner Brian and I remain friends with Jim Benson.


Carrie is a 30-year veteran executive of the financial industry. She holds a BA from The University of Western Ontario, and an MBA from the Schulich School of Business, York University, Toronto. She is also a Certified Divorce Financial Analyst (CDFA) and an Accredited Financial Counselor (AFC), the only financial coaching designation recognized by FINRA.  Carrie sits on the Board of Savvy Ladies, a non-profit focused on financially educating women as well as acting as a volunteer.

To expand her depth of knowledge on the money psychology side, Carrie trained with Psychotherapist & Founder of MoneyHarmony Olivia Mellan. Olivia is a money psychology pioneer who has been hosted on Oprah, the Today Show, ABC’s 20/20, and other nationwide media. She is an author of 5 critically acclaimed books and a columnist for Investment Advisor Magazine.

Carrie further clinically trained under the nationally known and published author, Psychologist Dr. April Benson on her Stopping Overshopping(TM) program.

Carrie has delivered keynote speeches, and has been quoted in media such as CNBC, CBC, NextAdvisor | TIME, Yahoo! Finance, Jean Chatzky “Her Money”, Blog Talk Radio, Vox and Mel Magazine.

Carrie is Canadian-born, and now holds a dual citizenship living in the New York area. She resides with her husband and two little bunnies with big personalities.

Contact Carrie for Public Speaking, News Articles, or Info About our Proven Program:
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