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Category: Retail Psychology

Scams & Mind Games Parting You and Your Money

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‘Tis the season to be…Scammed. I’ve had two in the last 2 weeks, and you really need to be on your toes to catch them. The Time Warner magazine renewal is especially obtuse these days. You certainly wouldn’t call it customer friendly or brand building! I had 4 magazines for 1 year free as the… Continue reading Scams & Mind Games Parting You and Your Money

Catch the Scam – Use Your Thinking & Feeling Brains

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I received a letter in the mail from US Airlines suggesting I’d won 2 round-trip airline tickets. The letter just didn’t feel right according to the Feeling side of my brain – the side we use for most of the day on auto-pilot. And, my brain was right. But I didn’t figure out exactly why… Continue reading Catch the Scam – Use Your Thinking & Feeling Brains

You Spend More on Accessories When Purchased with a Big Item

We are likely to spend more money for accessories when purchased with an expensive item like a new dress, sofa, or car than if we purchased them alone. Here’s why, and how you can save money by avoiding it. My husband and I bought a new living room sofa that was a fair amount of… Continue reading You Spend More on Accessories When Purchased with a Big Item

6 Questions to Slow a Shopaholic Part 5

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These tips are taken from “To Buy or Not to Buy: Why We Over Shop and How to Stop” by April Lane Benson, PhD (2008) as published in Adrian Furnham’s most recent book “The New Psychology of Money”. The trick to changing a behavior is to understand why you are doing it, notice when you… Continue reading 6 Questions to Slow a Shopaholic Part 5

The Shopaholic – Are You One? Part 1

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It seems like there is tremendous wealth all over the world doesn’t there? We are hit with TV shows highlighting millionaires and all their toys; rich “Housewives” of whatever major city, and HGTV with their international home buyers. These shows become the standard – it seems everyone has wealth and toys everywhere so why shouldn’t… Continue reading The Shopaholic – Are You One? Part 1

How Mirror Neurons Can Part You and Your Money

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Mirror Neurons are a scientific way of saying that when we see a beautiful model wearing a great outfit in Vogue magazine, we want to buy it because we project how beautiful we will look and feel wearing that outfit. Basically, we envision ourselves as a mirror image of the model. This method of marketing… Continue reading How Mirror Neurons Can Part You and Your Money

Living the Perfect Holiday Picture

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We’ve all seen the commercials and the magazines depicting the Perfect Holiday. The perfect place settings and wonderful home surroundings ensure that smiling kids and grandparents are having the time of their life. Without the celebratory trappings, the Holiday just won’t be right. Or will it? Already we can see matching plates, glasses, napkins, table… Continue reading Living the Perfect Holiday Picture