Budgeting seems so rational. You merely have to calculate how much you want to have at retirement, look at the number of working years, and save a certain amount per year. Voila! Financial brochures make it look so darned simple – you must be the only one not doing it. Unfortunately, life, and the human… Continue reading Since When is Saving Money Rational?
Author: Carrie Rattle
Carrie Rattle is a Principal at BehavioralCents.com, a website for women focused on mind and money behaviors. She has worked in the financial services industry for 20+ years and hopes to inspire women to better prepare themselves for financial independence.
Your Money Neuro Track
I’ve been a fan of Neuroscience for a few years now. It not only appeals to my inner geek, but it assists me in being the best coach possible for my clients. Did you know that our Amygdala, that has served us well since the dawn of time when it helped us decide on fight… Continue reading Your Money Neuro Track
More Money May Not be the Answer
I started equestrian lessons about 3 years ago because I love horses and had dreamed of doing this most of my life. Aside from landing in the dust a couple of times, and being stuck on a stubborn horse facing into the corner of the barn, I also learned about some more bad money behaviors.… Continue reading More Money May Not be the Answer
The New Definition of Need
If we think back a few centuries, the word Need had pretty specific connotations. People needed a cow for milk. Farmers needed a good growth season to survive. And kids needed a bath once a week. They didn’t need matching dishes, or anything beyond a dirt floor. Wow have we changed. As a society, we… Continue reading The New Definition of Need
A Matter of Trust…
A matter of trust is fundamental to human nature. We want to trust each other – help each other – get along. If we couldn’t trust people to stop at red lights, how could our traffic operate at all? Trust is a fine balance. There is blind trust, and there is wise trust. Here is… Continue reading A Matter of Trust…
The Shopaholic – Are You One? Part 1
It seems like there is tremendous wealth all over the world doesn’t there? We are hit with TV shows highlighting millionaires and all their toys; rich “Housewives” of whatever major city, and HGTV with their international home buyers. These shows become the standard – it seems everyone has wealth and toys everywhere so why shouldn’t… Continue reading The Shopaholic – Are You One? Part 1
Ever Been Arrested By the Fashion Police?
As a marketer, I spend hours reflecting on how the fashion industry so masterfully molds our minds to think we always need to be wearing the latest trend. They introduce a new dress length, or new colors, or wider pants each season. Have you ever been arrested by the fashion police for not wearing the… Continue reading Ever Been Arrested By the Fashion Police?
If The World Stopped, How Important Would All of Your Appointments Be?
It might be fair to say that if some major tragedy hit us, a lot of our everyday activities would pale in comparison. They would lose priority, and relevance. After September 11, 2001 I was shut out of my office on Wall Street for 3 weeks. Upon return, everything on my desk just didn’t seem… Continue reading If The World Stopped, How Important Would All of Your Appointments Be?
The Urge to Help
Part of what makes us human is the wonderful urge to help others of the species when they experience difficulty. All we have to do is look at the outpouring of money to other countries – to people we’ve never met-when they experience floods and earthquakes. This is a wonderful human quality. We just need… Continue reading The Urge to Help
Do You Have Willful Money Blindness?
“Surely, consumers argue, tanning salons wouldn’t be allowed if they were harmful – would they?” This is an example of social validation that Margaret Heffernan covers in her book Willful Blindness. Even though both The U.S Department of Health and Human Service, plus the International Agency for Research on Cancer both state that tanning beds have… Continue reading Do You Have Willful Money Blindness?