It seems like there is tremendous wealth all over the world doesn’t there? We are hit with TV shows highlighting millionaires and all their toys; rich “Housewives” of whatever major city, and HGTV with their international home buyers. These shows become the standard – it seems everyone has wealth and toys everywhere so why shouldn’t… Continue reading The Shopaholic – Are You One? Part 1
Author: Carrie Rattle
Carrie Rattle is a Principal at BehavioralCents.com, a website for women focused on mind and money behaviors. She has worked in the financial services industry for 20+ years and hopes to inspire women to better prepare themselves for financial independence.
Your Rational Decisions – Aren’t. Part 3
I’ve been talking about the shortcuts your brain makes when coming to a decision. It carries on a conversation with itself reviewing all the memories, facts and emotions possibly related to the item in front of you. Here is how branding will get you to spend money based on these Somatic Markers. Being a good… Continue reading Your Rational Decisions – Aren’t. Part 3
How Mental Shortcuts Make Decisions
The typical every day purchase decision is made in seconds. As we stare at a shelf, we may think we’re sizing up ingredients and price, but our mind is doing so much more. It’s having a conversation with itself about a lifetime of facts, emotions and memories you have collected that pertain to the item… Continue reading How Mental Shortcuts Make Decisions
How Brands Help with Decisions
When I was transferred from Canada to the U.S., I loved exploring my new neighborhood and settling in. Until it came to shopping for food. One would think that because the two countries are neighbors and we eat, consume and dress so similarly, that it would be an easy transition. Well, it was definitely easier… Continue reading How Brands Help with Decisions
How Mirror Neurons Can Part You and Your Money
Mirror Neurons are a scientific way of saying that when we see a beautiful model wearing a great outfit in Vogue magazine, we want to buy it because we project how beautiful we will look and feel wearing that outfit. Basically, we envision ourselves as a mirror image of the model. This method of marketing… Continue reading How Mirror Neurons Can Part You and Your Money
Re-Frame your Money Behavior for Success
I decided to start running after years of hiking and working out in a gym. And let’s be clear – I hate running. But there comes a time in life when you need to be able to exercise wherever you are to wear off those calories. I worked my way up to 5 minutes, then… Continue reading Re-Frame your Money Behavior for Success
My Father In-Law is the Richest Man I Know
My Father was equally as rich. What do they have in common you might ask? They are/were content to live within their means, on their own terms, happily. I found the NY Times Article: Definition of Riches Changes with Income interesting. It got me thinking because I bet some people will read this and decide… Continue reading My Father In-Law is the Richest Man I Know
Words of Wisdom from the Fashion Industry
When I think of the Fashion Industry, wisdom is not what first comes to mind. I think of beauty, trends, and heels so high you can’t walk in them. From a more behavioral aspect, I think of how the industry can play havoc with one’s self-esteem, and our pocket books. However, I came across an… Continue reading Words of Wisdom from the Fashion Industry
Living the Perfect Holiday Picture
We’ve all seen the commercials and the magazines depicting the Perfect Holiday. The perfect place settings and wonderful home surroundings ensure that smiling kids and grandparents are having the time of their life. Without the celebratory trappings, the Holiday just won’t be right. Or will it? Already we can see matching plates, glasses, napkins, table… Continue reading Living the Perfect Holiday Picture
More Money May Not be the Answer
I started equestrian lessons about 3 years ago because I love horses and had dreamed of doing this most of my life. Aside from landing in the dust a couple of times, and being stuck on a stubborn horse facing into the corner of the barn, I also learned about some more bad money behaviors.… Continue reading More Money May Not be the Answer